Track phone calls

You should use this option if you want to track calls to multiple phone numbers on your website.

Track calls to a phone number on a website - Google Ads Help

Copy the snippet to add it to your website now, or click Download snippet to add it later. Here are examples of HTML before and after adding the conversion tracking tag: Sample HTML before conversion tracking code sample only—don't use in your website's code. Sample HTML after conversion tracking code sample only—don't use in your website's code. You may go to the preview and debug mode of GTM to preview your site.

This function gets a telephone number and replaces the contents of all spans of the given class. In this example, the phone number "" inside the span tag will be replaced with the dynamically generated, formatted forwarding number. Gets a telephone number and sends it to a callback function.

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The example callback function will replace contents of an element with the id "number" with the formatted forwarding number. To allow people viewing your website on a mobile phone to call your business easily, you can make the Google forwarding number clickable.

Example 3: Pass the Google forwarding number to a custom callback function on your mobile site On mobile web pages with a clickable phone number, replace both the number that is displayed and the number that is called when clicked. This requires use of the callback function. It can take up to an hour for your ads to be enabled for this conversion action.

What Is Call Tracking Software?

If you'd like to make sure it's working, you can do a search that brings up your ad, then click the ad to visit your website you'll be charged for the click. Your regular phone number should now be replaced with a Google forwarding number. If you're doing repeated tests, delete the "gwcc" cookie from your browser before clicking on an ad again. Google Help.

Send feedback on Help Center Community Announcements. Google Ads. Ads and approvals Campaign settings Budgets and bids Keywords Reach your audience Target placements and topics Multiple or large accounts. Connect your goals to data Find and run reports Understanding your data Track sales and other conversions Google Analytics and Google Ads Common reporting issues.

Payment methods and settings Basic billing tasks Promotions and coupons Refunds and adjustments Taxes Issues with payments and charges. Your guide to Google Ads Skillshop Account walk-throughs. Track calls to a phone number on a website Use phone call conversion tracking to help you see how effectively your ads lead to phone calls from your website. Before you begin If you use another system to track when calls lead to sales or other conversions, you might want to create an import calls conversion action instead. Learn how to Use call extensions Benefits.


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Click the plus button. Click Phone calls. Select Calls to a phone number on your website.

An example might be "Flower phone orders" or "Booking calls. The category allows you to segment your conversions in reports, so you can see similar conversions together. This setting is best for leads, such as a sign-up form on your website, when only one conversion per ad click likely adds value for your business. This setting is best for sales, when every conversion likely adds value for your business. Click Call length. Enter the minimum length, in seconds, that a phone call needs to last to be counted as a conversion.

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Click Conversion window. The window can be as short as one week or as long as 60 days. Advanced Click Include in "Conversions. If you uncheck this setting, data will still be included in the "All conversions" column. Otherwise, leave it checked. Learn more about the " Include in 'Conversions'" setting. Click Create and continue. Step 2: Set up your conversion tracking tag To set up conversion tracking for the first time, you'll need to add 2 code snippets to your website: the global site tag and a phone snippet.

This option shows the full global site tag. We use data encryption and secure servers. Please ensure you're providing users with clear and comprehensive information about the data you collect on your websites, and getting consent for that collection where legally required. Google Help. Send feedback on Help Center Community Announcements.

Google Ads. Ads and approvals Campaign settings Budgets and bids Keywords Reach your audience Target placements and topics Multiple or large accounts.

Connect your goals to data Find and run reports Understanding your data Track sales and other conversions Google Analytics and Google Ads Common reporting issues. Payment methods and settings Basic billing tasks Promotions and coupons Refunds and adjustments Taxes Issues with payments and charges.

Your guide to Google Ads Skillshop Account walk-throughs. About phone call conversion tracking If phone calls are essential to your business, you can use conversion tracking to help you see how effectively your ad clicks lead to different kinds of phone calls. Security and privacy for website tracking Google's security standards are strict.